VR technology is now a household name. But do we really know what it entails?
Let’s start with a definition.
Virtual reality (VR) is the creation of a simulated environment with the use of computer technology. Thanks to headsets and controllers, you are immersed in a 360° virtual environment. Here, your senses (hearing, sight, touch) are stimulated as much as possible.
Be careful not to confuse it with Augmented Reality (AR), which enhances the world’s perception around you. For example, the apps that allow you to place furniture inside a room before buying them. Instead, virtual reality is immersive; it isolates you from the environment that surrounds you, and transports you into a three-dimensional space, making you believe that what you are seeing is real.
Nowadays, virtual reality is one of the technologies with the highest expected growth potential. L.E.K research claims the VR and AR market will reach $145 billion by 2025. So, we think now is the right time to begin investing in this tech.
This technology has become famous with video games, but it has many other potential applications in the industrial, tourism and corporate sectors in general.
According to TechRepublic, 91% of business organisations are already leveraging or planning to adopt virtual reality technology because it offers the greatest opportunities for business enhancement. Through virtual reality, companies have the opportunity to bring their customers, who are on the other side of the world, to discover the company up close and observe its processing.
They have the opportunity to educate their employees anywhere in the world, without having to travel, in a completely safe environment and without the need for a trainer’s physical presence. This, therefore, allows for engaging onboarding, acquisition of new skills and to speed up internal processes.
Virtual reality offers many possibilities; and the only limit is creativity! If you are curious to find out how virtual reality can provide value to your company, do not hesitate to contact us.